Glossary
What is WhatsApp Business API?
WhatsApp Business API is Meta's programmatic channel for businesses to send and receive WhatsApp messages at scale—with official business profiles, templates, and integrations.
Direct answer
WhatsApp Business API is Meta's programmatic channel for businesses to send and receive WhatsApp messages at scale—with official business profiles, templates, and integrations.
The consumer WhatsApp Business app works for one phone. The API is what SaaS products like Clarioter use to connect your business number to AI employees, team inboxes, and automation—while staying within Meta's messaging policies.
Clarioter connects WhatsApp from your dashboard so AI employees answer customer questions with the same Business Brain as Instagram, Facebook, and website chat.
Related
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